Give your team the confidence to manage paid media properly.

Who is the training for?

Paid media platforms can feel unnecessarily complicated. Objectives change, new campaign types appear and platform recommendations do not always reflect what is best for your particular business.

Our paid media training turns that complexity into practical knowledge your team can use.

Every session is tailored to your organisation, current level of experience and real business goals. Your team will leave understanding not only where to click, but how to make better campaign decisions.

Training is suitable for:

·      Marketing and communications teams

·      Social media teams ready to move beyond boosted posts

·      In-house teams taking campaign management internally

·      Marketing managers who need more confidence reviewing agency work

·      Junior marketers developing practical paid media skills

·      Experienced teams looking for a strategic refresher

·      Businesses preparing to launch on a new advertising platform

We adjust the content and pace to the people in the room.

  • Your paid social training will be delivered by Monika Varzinskaite, a paid media specialist
    10+ years of hands-on experience in paid media strategy and optimisation.

  • Trained marketing teams to confidently plan, launch and optimise paid social campaigns, including BBC World Service team.

  • Experience across charities, B2B, technology and

  • Focused on practical, real-world campaign performance.

  • A paid social trainer at BrightonSEO/HeroConf conference.

About your trainer

Training Formats

Half-day workshops. A focused introduction or practical deep dive into a particular platform or challenge.

Full-day training. A more comprehensive programme covering strategy, campaign setup, optimisation and reporting.

Bespoke team programmes. A series of sessions designed around your team’s development needs and live advertising activity.

One-to-one coaching. Practical support for marketers who want to build confidence, improve existing campaigns or develop their strategic knowledge.

Online or in person. Training can be delivered remotely or in person at your office or another agreed location.

Built around your business

Generic examples can only go so far. Where appropriate, we use your live accounts, campaigns and business challenges throughout the session. This makes the learning immediately relevant and gives your team practical actions to take afterwards. Training can also include:

·      A review of your current accounts

·      Bespoke presentation materials

·      Practical exercises

·      Campaign-planning templates

·      Supporting frameworks and checklists

·      A follow-up session

·      Time for team questions

Training platforms

Google Ads

Learn how to structure, launch and improve campaigns across Search, Performance Max, Display, YouTube and other Google Ads formats.

Meta Ads

Understand campaign objectives, audiences, budgets, placements, creative formats, tracking and ongoing optimisation across Facebook and Instagram.

LinkedIn Ads

Learn how to use LinkedIn’s professional targeting, campaign objectives, lead-generation forms and advertising formats without wasting budget on audiences that are too broad.

Cross-platform paid media

Understand the different roles that paid search and paid social play, and how to build a joined-up strategy across your customer journey.

  • "Monika delivered an engaging and informative Paid Social Media in-house training session to our team. We found the training to be very well prepared, interesting and also broad enough to remain relevant across the range of experience levels we have within the team. We also feel like we can reach out to Monika post-training with questions as we put our skills into practice. Monika is a great teacher, and I would recommend her digital marketing training to any agency or in-house marketing teams." 🤗

    Daisy Costello, Communications & Content Manager

  • “I had the pleasure of attending a Paid Social Media training led by Monika at BrightonSEO, and I can confidently say it exceeded my expectations. The training was thorough, well-structured, and rich in practical insights. What stood out to me was Monika’s ability to break down complex topics clearly while creating space for interaction. The atmosphere encouraged knowledge-sharing among participants, which made the learning experience even more valuable. I walked away with plenty of ideas I’m eager to put into practice, and a renewed confidence in managing and scaling paid campaigns. A big thank you to Monika for the dedication, clarity, and professionalism throughout the day.”

    Vasilis Meschinis, Ecommerce & Digital Marketing Manager

  • “I would highly recommend Monika! Her Google Ads training with me (very much a novice) was clear and confident and her follow up has been really helpful. I was very impressed with the clarity of the shared PowerPoint she provided, which allowed me to return to remind myself of a few things.”

    Chris Lelliott, Director of Studies

  • “My team and I have been working with Monika for a couple of months now, meeting weekly to review our paid search and paid media campaigns. While our accounts were already performing well, we had lots of ideas, questions, and experiments we wanted to test out - and we were looking for someone experienced to brainstorm with us, guide us, and help us grow our knowledge and skills.
 Our collaboration has been incredibly helpful and nice. We've built a great working relationship where we feel comfortable sharing ideas — even the half-formed or out-of-the-box ones — and where asking questions is just part of the process. Monika is calm, clear, and knowledgeable. She creates space for new ideas while helping us stay focused. It’s been both valuable and a pleasure to have her as a sounding board, and we’re seeing improvements in our campaigns.
 So, if you're looking for a sparring partner, coach, or consultant who’s truly invested in helping your marketing team grow and perform at its best — I can highly recommend Monika.”

    Carlijn de Nijs, Marketing Manager

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