Not every business needs immediate campaign management. You may need an independent view of your current activity against your business targets, a plan for entering a new market or clearer direction before increasing your investment.

Paid media strategy projects can include:

·      Channel and platform planning

·      Market and audience research

·      Budget recommendations

·      Campaign structure

·      Full-funnel planning

·      Forecasting and target setting

·      Creative and messaging guidance

·      Measurement planning

·      International expansion

·      Launch strategies

You will receive clear priorities and practical recommendations that your team can implement internally or with our support.

Reach people while they are actively looking for the experiences, courses, products or services you provide. We plan and manage paid search campaigns across Google Ads and Microsoft Advertising, including:

·      Search campaigns

·      Performance Max

·      Shopping campaigns

·      YouTube and Demand Gen

·      Display and remarketing

·      Brand and non-brand activity

·      International and multi-market campaigns

·      Lead generation and ecommerce

Campaigns are supported by regular search-term reviews, budget management, audience analysis, testing and ongoing optimisation.

Paid social helps your brand reach people before they have decided exactly where to travel, what to study or which organisation to choose. We create and manage campaigns across platforms including Meta, LinkedIn and Pinterest.

Our work can include:

·      Awareness and consideration campaigns

·      Lead generation

·      Ecommerce and catalogue campaigns

·      Prospecting and remarketing

·      Audience strategy

·      Creative and messaging recommendations

·      Campaign testing

·      Budget and performance management

We work closely with your internal team, designers or creative partners to make sure the advertising and creative strategy support one another, and resonate with your future customers.

An audit gives you an experienced second opinion on your campaigns, tracking and current approach.

We review what is happening inside the account, identify wasted spend and highlight the changes most likely to improve performance. Depending on the project, your audit may cover:

·      Campaign and account structure

·      Budgets and bidding

·      Search terms and targeting

·      Audiences

·      Ad copy and creative

·      Conversion tracking

·      Product feeds

·      Landing pages

·      Reporting

·      Testing and optimisation

·      Opportunities for growth

The findings are presented clearly, with prioritised actions rather than an overwhelming list of observations.

Paid media decisions are only as reliable as the information behind them.

We help you understand what happens after someone clicks an advert and connect campaign performance with meaningful business outcomes. This can include:

·      Google Analytics 4

·      Google Tag Manager support

·      Ecommerce and revenue tracking

·      CRM and lead tracking

·      UTM structures

·      Looker Studio dashboards

·      Attribution reviews

Where specialist development work is required, we can collaborate with your developers or trusted tracking partners.

Launching a new product, course, destination or market?

We can support one-off campaigns and defined projects without requiring a long-term management agreement. This is suitable for:

·      New market launches

·      Seasonal travel campaigns

·      Course and enrolment campaigns

·      Events and competitions

·      Ecommerce promotions

·      Account restructures

·      Short-term campaign cover