Small by design.
Serious about the work.
monmon digital began as an independent paid media consultancy founded by Monika Varzinskaite.
After working across agency, freelance and consultancy roles, Monika wanted to build a different kind of paid media business - one where clients understood what was happening in their accounts, honest advice mattered more than selling another service, and the working relationship could be both successful and genuinely enjoyable.
monmon digital was built around those principles.
What started with Monika independently managing Google Ads, LinkedIn and Meta campaigns has gradually grown alongside the needs of our clients. As the client base expanded and the scope of the work became broader, so did the need for additional specialist knowledge and capacity.
Today, monmon digital is a three-person micro agency, bringing together experienced paid search and paid social specialists across strategy, campaign management, measurement and training.
As we've grown, we've been careful to keep the things clients valued about working directly with a consultant: flexibility, personal attention, straightforward communication and access to senior expertise. The difference is that clients now also benefit from the wider knowledge, support and continuity that comes with a specialist team.
Monika remains closely involved in client strategy, campaign direction and the relationships behind the work, while the wider team brings additional expertise and capacity across day-to-day account management.
Meet the team
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Meet the team *
Monika Varzinskaite
Founder and Paid Media Director
Monika leads client strategy, relationships and paid media training at monmon digital. She has more than ten years of experience managing paid media for businesses ranging from growing independent companies to international organisations.
Her experience spans travel, ecommerce, education, B2B, charities and financial services, with particular expertise across Google Ads, Meta advertising and multi-platform strategy. She has worked with brands including BBC World Service, Dulux, Bravissimo and Tom Dixon.
Monika is also a public paid media trainer at BrightonSEO, where she helps marketers understand complex advertising platforms in a practical, approachable and jargon-free way. She is known for bringing structure to busy accounts, making complicated campaign challenges easier to understand and working as a trusted extension of her clients’ teams.
Curiosity is a big part of both Monika’s work and her life outside paid media. She has travelled to 42 countries and counting, completed a tour guiding course and worked as a guide at a former prison. After deciding to learn more about the natural world, she taught herself to identify more than 200 bird species in just nine months and is now a member of the Lithuanian Ornithology Society.
When she is not working or planning her next trip, Monika can usually be found hiking, experimenting in the kitchen or spending time with her two Maine Coon cats, Chilli and Kimchi.
Carlijn De Nijs
Senior Paid Search Manager
Carlijn works across paid media, performance marketing, data and digital strategy, with a background spanning marketing, communications, recruitment, tourism and entrepreneurship.
Over the years, she has worked with brands and businesses including Working Adventures, Coded Club and Villas d’Azur, as well as companies in travel, recruitment, ecommerce, education and other international markets. She has experience managing campaigns and marketing activity across multiple countries and languages, and particularly enjoys the combination of creative thinking, performance data and figuring out what actually drives results.
Her main focus is Google Ads, but she tends to get involved in everything around it too: dashboards, reporting, automation, AI, websites, customer journeys and finding smarter ways to organise marketing. Carlijn is naturally curious and always full of ideas, usually with nowhere near enough hours in the day to actually try all of them.
Alongside her marketing work, she has also set up 3 B&Bs in Puglia, building the systems and processes around them so they are now largely self-managing and well organised. That probably says quite a lot about how her brain works: she likes building things from scratch, improving how they run and then making them as efficient as possible.
Originally from the Netherlands, Carlijn has lived in southern Italy for over a decade, where she lives with her Italian husband and their dog, Piff. Outside of work, she loves travelling, cooking, drawing, experimenting with AI and starting random new projects. She also has a trullo in the Puglian countryside, which is very much an ongoing project of its own.
Marie-Julie Garcia
Senior Paid Social Manager
Paid Social Marketer with 10 years of experience helping brands grow through data-driven advertising and digital strategy. Her career has taken her from Meta (Facebook) in Lisbon, to leading social media marketing at de Bijenkorf, followed by Publicis Groupe, where she managed campaigns for global brands including Visa, Libresse, TENA, PUIG (Paco Rabanne, Carolina Herrera, Jean Paul Gaultier). Throughout her career, she’s combined strategic thinking, creativity, and performance marketing to build campaigns that not only deliver results but also create meaningful connections between brands and their audiences.
Originally from Belgium, she took my first step abroad by moving to Lisbon, before spending most of her adult life in Amsterdam and eventually settling in Spain five years ago. She now lives in Girona, where she co-owns a natural wine bar with her partner.
Living in different countries has made her open-minded, adaptable, and curious about different cultures and perspectives. Outside of work, she loves hiking with her dogs, kickboxing, and exploring vintage shops and local flea markets.
Kimchi
Director of Team Wellbeing
Chilli
Head of Strategic Napping